Privacy Policy

Evergreen Lincoln — Privacy & Cookie Policy

Effective Date: January 01, 2026 | Last Updated: August 19, 2026

Transparency Notice: Evergreen Lincoln ("we," "our," or "us") is dedicated to protecting your privacy. This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard personal information and online data when you visit our website, submit inquiries, schedule test drives, or interact with our digital automotive showroom. This policy is designed in compliance with applicable United States federal laws and Washington State privacy regulations.

1. Information We Collect Through Tracking Technologies & Cookies

When you browse or interact with our website, we and our authorized service providers, marketing partners, and automotive technology vendors automatically collect technical and usage details using cookies, pixels, web beacons, and embedded scripts:

  • Device & Network Data: IP address, browser type, operating system, device identifiers, and internet service provider (ISP).
  • Browsing & Interaction Data: Lincoln vehicles viewed, trim/pricing filters applied, trade-in valuation tool inputs, test-drive scheduling interactions, referring URLs, and clickstream paths.
  • Approximate Geolocation Data: Non-precise regional location derived from your IP address to deliver localized vehicle inventory and regional Pacific Northwest incentives.

2. Categories of Cookies We Use

We organize our digital tracking mechanisms into four operational tiers:

Cookie CategoryPurposeExamples & ProvidersTypical Lifespan
Strictly NecessaryCore site functionality, session security, inventory rendering, and digital form verification.Session tokens, load balancers, bot protection.Session / Up to 1 year
Functional & PreferencesRemembers saved vehicles, preferred search filters, ZIP code, and dealer communication options.UI state preferences, inventory filter state.30 days to 1 year
Analytics & PerformanceMonitors site traffic, diagnostic errors, page response speeds, and user navigation paths to improve usability.Google Analytics 4, internal dealership diagnostic tools.1 day to 2 years
Targeted Advertising & RemarketingDelivers tailored vehicle promotions, manufacturer co-op ads, and tracks lead attribution across ad platforms.Meta Pixel, Google Ads / Floodlight, Microsoft Ads.90 days to 13 months

3. How We Use Cookie and Personal Information

Information gathered via cookies is processed for legitimate business operations, including:

  • Operating, maintaining, and enhancing our online vehicle inventory showcase.
  • Processing service requests, test-drive appointments, and trade appraisal inquiries.
  • Facilitating secure credit pre-approvals (subject to federal financial privacy laws and GLBA standards).
  • Measuring Lincoln manufacturer co-op advertising campaigns and marketing attribution.
  • Protecting website visitors against fraud, unauthorized transactions, and malicious bot activity.

4. Washington State Privacy Rights & Legal Disclosures

As an automotive dealership operating in the State of Washington, we comply with relevant federal and state privacy statutes:

  • Washington My Health My Data Act (RCW 19.373) Notice: We do not collect, process, or sell consumer health data. Our tracking technologies are strictly automotive and commercial.
  • Targeted Advertising & Cross-Context Behavioral Tracking: Under applicable state privacy frameworks, sharing online identifiers with third-party advertising networks may be considered a "sale" or "sharing" of data for cross-context behavioral advertising. You have the full right to opt out at any time.
  • Right to Know & Access: You may request disclosure of the categories of personal data collected, third parties with whom data was shared, and the business purpose of collection.
  • Right to Deletion: You may request the removal of non-essential personal information collected via our website, subject to statutory vehicle sales, tax, and warranty record-keeping obligations.

5. Managing Your Cookie Choices & Opt-Out Options

A. Universal Opt-Out Preference Signals (GPC)

We honor recognized universal browser opt-out signals, including Global Privacy Control (GPC). If your browser broadcasts a valid GPC signal, our website will automatically block non-essential marketing and tracking cookies.

B. Browser-Level Controls

You can configure your web browser (Chrome, Edge, Safari, Firefox) to alert you or block third-party cookies. Note that disabling strictly necessary cookies may impact website usability and inventory search functionality.

C. Industry Opt-Out Portals

You can opt out of participating third-party advertising networks using industry mechanisms:

6. Third-Party Automotive Partners & External Services

Our website interacts with third-party tools such as Lincoln Motor Company / Ford Motor Company portals, automotive credit pre-approval portals, and trade valuation services (e.g., Kelley Blue Book). When interacting with third-party tools, their respective privacy policies govern data handling.

7. Policy Updates

We may update this policy periodically to reflect inventory system updates or evolving legal standards. The revised policy will be posted with an updated effective date.

8. Contact Evergreen Lincoln Privacy Team

For questions or privacy requests, please reach out to:

Evergreen Lincoln
Attention: Privacy & Compliance Administrator
State of Operation: Washington, United States
Email: privacy@evergreenlincoln.com
Toll-Free Phone: (1-425-392-6900)